1st Place - $1,000.00/Prize

- Grizzly Gear - Northside HS, AR.

Melinda Briscoe, Teacher

Spring Cleaning Sale

by Sydney Klein

Goals: Winter & Senior 2022 Apparel Clearance

Marketing Tools Used:

Store Front, Window Advertising

22-50% Discounts for 2 weeks

NHS Senior Photos Modeling Apparel (posted on social media & print Ads)

Printed SALE Fliers & Signs

Conclusion: Cleared out most of Winter & Senior 2022 Apparel to make room for Summer Apparel. Gross Sales significantly exceeded 2019 & 2020.

See Pictures & Data

 

2nd Place - $100.00/Prize

-Flyer Hangar -Little Falls HS, MN.

Mike Kaluza, Teacher

Slushie Contest

by: Little Falls HS, business class

Goals: Increase Customer Count + Store & Slushie Awareness

Marketing Tools Used:

Slushie Contest Event

In-Store Digital Signage

Posters in School

Social Media Posts

PA Morning Announcements

In-Store Contest Entry Bucket

Conclusion: Contest & Winner announcements generated store excitement and more customers!

See Pictures & Data

2nd Place - $100.00/Prize

The Corner Store South Tech. HS, FL.

Lynn Moran, Teacher

Store Video

by: Chris Joseph, Shemer Cebert, Claude Ovilmar

Goals: Increase awareness of Store, Gift Card, & Mobile POS event pop-ups

Marketing Tools Used:

YouTube Video

Conclusion: Video generated store excitement and more customers!

See Video

3rd Place - $50.00/Gift Card

The Wildcat Cafe   El Dorado HS, AR.

Jackie Phillips, Teacher

Upgrading POS

by: Ruby Aguilar, Ramiyah Miller, American Ramos, Adian Waldrof, Kaylie Williams

Goals: Add Credit Card payment option & 2nd Mobile POS Station

Marketing Tools Used:

Added 2 new POS Stations & 2 Credit Terminals (can use Apple/Google Pay)

Announced new, digital payment options on Social Media & Signs

Conclusion: Credit Card upgrade increased sales 30%. 2nd POS Station allowed customer lines move faster and can sell anywhere in or outside EDHS.

See Pictures & Data

3rd Place - $50.00/Gift Card

--Cafe de Warrior - -Southfield HS, MI.

Cheryl Dunn, Teacher

+

Add New, Cafe Profit Center

by: Ndudu, Cobi, Nia L, M. Thompson, Kaila, Naya, Jamara, Nia D, Milana, Lucky, Dajhani, Laron

Goals: Create a Coffee Shop at 2nd location, "Cafe de Warrior"

Marketing Tools Used:

Daily, Teacher Order Forms

Student Employees  Aprons

Menu Posted on Social Media  & Cafe Signs

St. Patrick's Day & Easter Coupons

Senior 22% discount if they help underclassmen.

 

Conclusion: 2nd location increased our Gross Sales $200/day. Cafe Tablet POS connected to Store POS Server for accurate Sales & Inventory Reports

See Pictures & Data

3rd Place - $50.00/Gift Card

-The Lions Den - Lockport HS, NY.

Jill DiTullio, Teacher

Combos & 2/deals

by: Lockport HS, Marketing class

Goals: Increase purchase quantity & average customer $ totals

Marketing Tools Used:

Combo Deal Pizza & Ice Cream Bar

Mix & Match Drinks 2/$1.00

Posters in School

Social Media Posts

PA Morning Announcements

In-Store Contest Entry Bucket

Conclusion: In 2 weeks made a $786.85 profit on promo items

See Pictures & Data

4th Place - $25.00/Gift Card

-Wolf Den Cafe - Heritage HS, WA.

Erica Johnson, Advisor

New Smoothie Flavor Combos

by: Heritage HS, Katelynn House, Natalie de Orta, Kenedi Moist, Suzanna Hurtado-Mendoza, Tatiyana Brown

Goals: Increase Customer sales discovery to try new Smoothie Flavors

Marketing Tools Used:

Added ROCKSTAR blend

Added NERDS to Vampire blend

Digital Signage

Posters in School

Social Media Posts

PA Morning Announcements

Conclusion: In 2 weeks made a $786.85 profit on promo items

See Rockstar Data

See Nerds-Vampire Data

4th Place - $25.00/Gift Card

Hornet Hideout  Orange County HS, VA.

Patricia Day Ownens, Advisor

Getting out of the RED!

by Kayla Weaver & Mikaelah Cuevos

Goals: To recoup SALES losses due to COVID

Marketing Tools Used:

30% Discount @ Graduation

Social Media Promos

Re-Organized Facebook Page

Re-Organize Store Managers

Conclusion: Sold over $7,000.00 and so able to pay outstanding bills. Now out of the Red & profitable!

See Pictures & Data

We would like to thank all the School Stores & Cafes who entered the 2022 Marketing Contest

Berryville HS, Janeyce Sprouse

Bosser Cafe, Amanda Sedberry